Digital Advertising

Key points from this report:

 

  • Revised estimates for U.S. ad spend suggest a worse decline than anticipated, however it is expected to be more resilient than past recessions. This is aided by digital and political advertising as well as expectations of a quick rebound in 2021.
  • Digital advertising is expected to be among the least impacted channels. We believe this will be the result of an accelerated shift to online during the recession. By 2024, digital ads will account for 57% of total ad spend, up from 52% in 2020.
  • In Q2, engagement continued to surge across all social media platforms, but ad revenue decelerated.
  • Focus List constituent Facebook (FB) decelerated the least among peers. We believe the stock is an incremental buy along its 21-DMA.
  • Connected TV (CTV) has significant penetration potential. TV has the lowest digital ad penetration among traditional channels.
  • CTV is growing strongly with viewership accelerating during the pandemic. In Q2, global CTV views accelerated 160%, the highest growth among viewing mediums including mobile and PC.
  • We believe our bullish case remains intact for Focus List idea The Trade Desk (TTD). Look to add to positions on a pullback to the 50-DMA.
  • We have shifted more positive on internet stocks. These stocks have rebounded sharply and are trading 8% and 26% above their 50- and 200-DMA, respectively, on average.
  • Traditional advertising stocks are still recovering from the pandemic. They are trading 3% below the 200-DMA on average.
  • See our tables on pages 8-9 for O’Neil Ratings and Rankings and comments.

APAC Weekly Summary

Key points from this week’s report:

Please refer to the attached PDF for the full report.

 

  • The MSCI Asia ex Japan is edging higher to new 52-week highs.
  • We shifted Japan to a Confirmed Uptrend last week. Nine of 13 markets are in a Confirmed Uptrend. The average number of distribution days remains elevated at 4.5.
  • Our Focus List count is near 52-week highs, led by stocks in Health Care and Technology. Refer to pages 7-8 for charts showing Focus List stocks by sector and geography.
  • The number of stocks breaking out in Japan is increasing and is approaching January highs. However, price performance has yet to broaden significantly.
  • In Japan, Technology, Health Care, and Retail have remained long-term leaders and have also outperformed in the last four weeks.
  • Highlighted Focus List Idea: Nintendo ( NNDO.JP ). See page 6 for annotated chart.
  • Refer to page 9 for stocks near pivot in Japan with a Composite Rating greater than 80 and trading above the 21-DMA.
  • Refer to page 10 for Actionable Focus List ideas.

APAC Weekly Summary

Key points from this week’s report:

Please refer to the attached PDF for the full report.

 

  • The MSCI Asia ex Japan remains bullish. Continue to allocate capital selectively. Look to buy quality ideas breaking out of earlier-stage bases above key moving averages.
  • Eight of 13 markets are in a Confirmed Uptrend. The average number of distribution days remain elevated at 4.7.
  • Basic Material, Consumer Cyclical, and Energy are outperforming in the last four weeks.
  • Strength is broadening as low RS ideas have improved in the past few days, while high RS ideas have underperformed.
  • See page 9 for stocks trading near pivot and in early-stage bases.
  • Highlighted Focus List ideas: Li Ning (LNIN.HK) and Tencent Holdings (TCNT.HK). Refer to pages 5 and 8 for annotated Datagraphs, respectively.
  • See page 10 for actionable ideas on our Focus List.

APAC Weekly Summary

Key points from this week’s report:

Please refer to the attached PDF for the full report.

 

  • The MSCI Asia ex Japan index has broken out of a monthlong sideways consolidation and is now trading at 52-week highs. Continue to selectively buy leading ideas with strong relative strength as they break out of sound bases.
  • Eight markets remain in a Confirmed Uptrend. The average number of distribution days remains stubbornly high despite expiration. It has risen to 4.3 from 4.2 last week.
  • The number of stocks breaking out has rebounded from March lows, mainly led by stocks in emerging markets. Breakouts are generally broadening across sectors, however, the best price performance since March lows has been concentrated in Health Care, Technology, and Basic Material. Refer to page 6 for stocks near pivot.
  • Highlighted Focus List idea: Workman (WORK.JP).
  • Refer to page 7 for actionable Focus List ideas.

Facebook

Attached is an update on Facebook (FB) from Director, Research Analyst Derek Higa and William O’Neil India Analysts Shailendra Bhogaraju and Pavan Kumar HK.

 

  • FB shares are up 8% intraday following better-than-expected Q2 results. We recommend adding to positions as shares rise to new highs and find strong support along its 50-DMA.
  • Engagement continued to accelerate in Q2, fueled by the pandemic.
  • Ad revenue decelerated less than its peers owing to a rise in SMB use and advertisers as more businesses realize the necessity for an online presence in a post-COVID world.
  • The company’s Q3 ad revenue guidance exceeded consensus estimates, taking into account several possible headwinds.
  • Strong fundamental ratings: EPS Rank of 99, SMR Rating of A, Composite Rating of 98.
  • Good technical profile: RS Rating of 79, A/D Rating of B+, Up/Down Volume ratio of 1.7.
  • Institutional sponsorship increased to 4,638 (+11% y/y) as of June.

APAC Weekly Summary

Key points from this week’s report:

Please refer to the attached PDF for the full report.

 

  • The MSCI Asia ex Japan Index is trading sideways while testing resistance at January highs.
  • Eight of 13 markets are in a Confirmed Uptrend. The average number of distribution days will decline from 4.2 to 3.2 if no distribution days are recorded in the next five trading sessions.
  • The U.S. Dollar Index is at 52-week lows, while the EEMA index is trading near 52-week highs. The recent decline in the U.S. dollar is resulting in a rotation into emerging markets. See pages 6 and 7 for annotated charts of the EEMA and U.S. Dollar Index, respectively. See page 12 for Emerging Market Focus List ideas and comments on technical price action.
  • South Korea and Taiwan along with China are among the top leading markets in APAC. See pages 8 and 9 for year-to-date performance comparisons of major emerging and developed markets in APAC. See pages 10 and 11 for annotated charts of the KOSPI and TAIEX, respectively.
  • Refer to page 13 for stocks near pivot in these markets and page 14 for stocks that are extended from an ideal buy point but are near secondary entry points within 10% of their 50-DMA.
  • Highlighted Focus List idea: Samsung Electronics ( SGL.KR ). See page 5 for an annotated chart.
  • Refer to page 15 for actionable Focus List ideas.

APAC Weekly Summary

Key points from this week’s report:

Please refer to the attached PDF for the full report.

 

  • The MSCI Asia Index is consolidating near January highs. Look for a break above this level to remain positive. Avoid chasing extended names and look for extended stocks to hold key moving averages and form a new base before taking fresh positions.
  • Eleven markets are in a Confirmed Uptrend, while Japan and Singapore are in an Uptrend Under Pressure. Yesterday, we shifted South Korea’s KOSPI to a Confirmed Uptrend from an Uptrend Under Pressure as it closed above its previous high.
  • In the trailing four weeks, the Basic Material sector is outperforming, led by stocks in building materials, precious metals, and cement groups. The Transportation and Utility sectors have remained consistent laggards over the short and long term (52 weeks).
  • India’s Sensex broke above 200-DMA resistance for the first time since February 28. See page 4 for an annotated chart of the Sensex. Financial and Technology are outperforming, led by consumer loan and computer tech-services companies, respectively. See page 6 for ideas near pivot in India.
  • Highlighted Focus List idea: HDFC Bank ( HFC.IN ). Refer to page 5 for an annotated chart.
  • See page 7 for APAC actionable ideas

APAC Weekly Summary

Key points from this week’s report:

Please refer to the attached PDF for the full report.

 

  • The MSCI Asia is consolidating at January highs. We see immediate support at February highs, followed by the 21-DMA. We recommend a disciplined approach; avoid chasing and trim positions in extended ideas. Refer to page 7 for a list of extended ideas to trim.
  • Ten out of 13 markets are in a Confirmed Uptrend. Hong Kong’s Hang Seng has failed to hold above its 200-DMA and is 4% above its 50-DMA. The average number of distribution days in APAC has increased to 4.5, from 4 last week.
  • The spread between growth and value stocks remains wide. See page 4 for the five-year price performance of growth versus value indices. Growth ideas are still leading, and we have yet to see a significant rotation into value stocks.
  • Leading sectors including Health Care, Technology, and Retail continue to display strength, while lagging sectors like Energy, Transportation, and Financial have worsened.
  • Highlighted Focus List idea: Britannia (BRI.IN). Refer to page 6 for an annotated chart.
  • See page 8 for APAC actionable ideas.

New Oriental Education

Key points:

 

  • New Oriental Education (EDU) shares are breaking out to a new high after 20 weeks of consolidation.
  • Schools in China have opened gradually starting in April, and approximately 71% of schools had reopened by early June. Management is confident that tutoring can be shifted to Sunday if school days are extended to Saturday. We do not see a material impact from a month’s delay in Gaokao. We expect the industry to undergo consolidation due to the pandemic and the company to be a key beneficiary due to its leadership.
  • Barring a hiccup in Q4 FY20 due to COVID-19, operating margin expansion is expected to continue due to the utilization of capacity added in FY18 and FY19. We recommend that investors add to positions.

APAC Weekly Summary

Key points from this week’s report:

Please refer to the attached PDF for the full report.

 

  • The MSCI Asia is testing resistance near January highs. Stay disciplined, buying only as stocks pivot or display strong support along key levels. Avoid chasing.
  • We shifted Hong Kong to a Confirmed Uptrend from an Uptrend Under Pressure Monday, leaving 10 of 13 markets in a Confirmed Uptrend.
  • Financial stocks are gaining in the recent rally in China and Hong Kong. Refer to pages 7 and 8 for annotated charts of the Hang Seng and CSI 300, respectively.
  • In Hong Kong, lagging sectors such as Basic Material, Capital Equipment, and Financial are showing strength the last five sessions. Breakouts are near January highs led by Financial stocks.
  • Stocks in APAC are consolidating between the 50- and 200-DMA. The percentage of stocks trading above the 50-DMA has declined but has been stable for the 200-DMA over the past four weeks.
  • Refer to pages 10 and 11 for ideas near pivot in Hong Kong and watch list ideas in China, respectively. Refer to page 12 for APAC actionable ideas.
  • Highlighted Focus List idea: Jinxin Fertility (JIFG.HK). Refer to page 9 for an annotated chart.