Attached is an update on Facebook (FB) from Director, Research Analyst Derek Higa and William O’Neil India Analysts Shailendra Bhogaraju and Pavan Kumar HK.
- FB shares are up 8% intraday following better-than-expected Q2 results. We recommend adding to positions as shares rise to new highs and find strong support along its 50-DMA.
- Engagement continued to accelerate in Q2, fueled by the pandemic.
- Ad revenue decelerated less than its peers owing to a rise in SMB use and advertisers as more businesses realize the necessity for an online presence in a post-COVID world.
- The company’s Q3 ad revenue guidance exceeded consensus estimates, taking into account several possible headwinds.
- Strong fundamental ratings: EPS Rank of 99, SMR Rating of A, Composite Rating of 98.
- Good technical profile: RS Rating of 79, A/D Rating of B+, Up/Down Volume ratio of 1.7.
- Institutional sponsorship increased to 4,638 (+11% y/y) as of June.