Key points:
- Kering ( KER.FR ) is the first large luxury company to provide indications about the impact of COVID-19 on its business. We model revenue and operating profit declines of 18% and 27%, respectively, in FY20.
- We maintain a cautious view on the recent market rebound and, within the European luxury sector, we recommend holding the best defensive name: LVMH ( LVMH.FR ).
- Although we are forecasting a low double-digit revenue decline in 2020 and a 24% decline in operating profit, LVMH’s long-term growth story is still appealing: 1) LVMH rates among the best European luxury players though our lens; 2) it offers one of the best defensive profiles among peers, thanks to its leadership position and brand recognition; and 3) the integration of Tiffany (TIF) adds an attractive long-term growth story.