I – FOCUS LIST UPDATE: Global market weakness has improved short-term momentum among global Staples, as money takes flight to safety.
This is reflected in rising average RS Ratings of the Tobacco, Soap and Cleaning Prep, and Food and Beverage Non-Alcoholic sectors.
On the other hand, the long-term outperforming Cyclicals sector has seen short-term momentum erode.
Since May, our number of recommendations among Consumers has slightly decreased to 27 stocks. We have been increasing exposure to Staples, and, conversely, decreasing exposure to Cyclicals.
Among Cyclicals, in the past two months, we have removed seven stocks: Trigano ( TRI.FR ), Sands China ( SNDC.HK ), Galaxy Entertainment ( PIPE.HK ), Localiza ( LOC.BR ), CVC ( CVC.BR ), On The Beach Group ( OTB.GB ), and Arezzo ( ARZ.BR ). We added only one stock: Basic-Fit ( BFIT.NL ).
We have been increasing exposure to Staples, recently adding McCormick (
), Yihai Intl. Hldg. ( YIHA.HK ), and Weight Watchers (
).
Among the 27 recommendations (see list at end of report), half of our list is now made up of Staples names, historically a high proportion, reflecting our concern about the health of the market as we move into summer.
II – SHORTS IDEAS: Adding Adidas to our laggards list/maintaining Essity ( ESSI.BE )
Adding Adidas ( ADSX.DE; €38.33B market cap; $188m ADV ) to our “Short list”, second largest retailer of athletic shoes and apparel in the world. Stock displays “topping” characteristics.
Essity (ESSI.SE; $15.6B market cap; $34.6M ADV), a global hygiene and health company headquartered in Sweden, is part of the hygiene and forest products company SCA, spun off in 2017. Its products portfolio includes tissue paper, baby diapers, feminine care, incontinence products, compression therapy, orthopedics, and wound care. Momentum is likely to deteriorate ahead of Q2 results on July 19 due to raw material price increases.
III – FOCUS EUROPE: How to navigate a weak market? Focus on RS lines at all-time highs and money inflow.
With a majority of European markets in a Downtrend, we have been pushing investors to focus on defensive sectors such as Staples and, in particular, stocks with RS lines hitting new highs with money inflow (A/D Rating >0). Although we do not have any Staples on our European Focus List, we have identified three stocks that meet these criteria. We believe they may continue to outperform their respective benchmarks if weakness persists in the region.
Davide Campari ( CPR.IT ): Campari Group is a major player in the global branded beverage industry, with a portfolio of more than 50 premium and super premium brands, marketed and distributed in more than 190 countries worldwide.
Wessanen ( BOWE.NL ): The food company has a portfolio of leading organic brands holding a first or second position across key European markets.
Cranswick ( CWK.GB ): Cranswick produces fresh pork, gourmet sausages, cooked meat, air-dried bacon, premium cooked poultry, charcuterie, sandwiches, and gourmet pastry products.